Kia Motors Corp., South Korea's second-largest automaker, has set its sights on becoming Europe's 10th-largest mainstream brand by 2013. To get there, the company will have to pass its parent, Hyundai, as well as Volkswagen's Skoda brand and Renault's Dacia. That means driving sales to about 450,000 units from 262,627 last year, an approximate 71 percent rise in volume over the next two years. Hyundai sold 358,284 units in Europe in 2010, up 4.7 percent, according to the European automakers' association, ACEA.Kia ranked 16th in overall European sales last year with a market share of 1.9 percent, and 13th among mainstream brands, a category that excludes BMW brand, Daimler's Mercedes and VW AG's Audi units.
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